let's promote you - get local
"It is now as unthinkable for a business not to have a dedicated, professional web presence as it was not to be in the phone book 10 years ago."
- Approximately three quarters of UK residents now cite the Internet as their first port of call for supplier information
- 19.2 Million (73%) UK households now have broadband or Internet connection
- This figure rises to 82% in the London area
- 30.1 Million (60%) of adults in the UK access the Internet every day
- 31 Million (62%) UK residents bought goods and services online in the last 12 months
- The average UK web user spends 22 hours 15 minutes online each month
- A Webinthebox site delivers a page of information to someone in the UK every 12 seconds
- Webinthebox sites attract some 100 direct enquiries a year each on average
- We estimate up to twice the enquiry volume by phone from web visitors
- A quarter page ad in your local newspaper can cost around ?250 - it lasts a week
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Local Results, Local Service, Local Focus for a Worldwide Shop Window
To get a unique web presence for your business without spending a fortune, the Village Websmith with Webinthebox? is there to help you build a website that will:
Read on to find out more, or click in the header of any page to email us. If you prefer, please call us on 0800 970 9135. Our business is all about people, so we love to hear from them. Our phones are manned 24 hours a day, so you don't have to wait. If you can't speak to the right person then and there, you will get a really quick call back.
- Get found
- Get your message across
- Get a response
let's promote you - get found
"Guaranteed top ten listing" - Rubbish!
There is more hype, hot air and general misinformation spouted about Search Engine Optimisation than just about any other subject. The long and the short of it is that the search engines now evaluate websites largely on the quality of information they present.
There is no short cut, no 'magic bullet' and definitely no guarantee of success.
Webinthebox? architecture is designed to help put your content in the places where not only potential customers will see it, but also where search engines will see it. Combined with the experience and input of your Village Websmith, you can expect nothing less than stellar performance in this area.
Running a small business has never been easy. Sometimes it seems that you are too busy cutting down trees to sharpen the saw.
Search engine performance is important, but there's more.
Your Village Websmith is there to help you promote your website in every possible way. Because the Webinthebox? franchise is only granted to people with experience in business, sales and marketing rather than IT, you can be sure there is a wealth of advice available to help you get your name in front of potential customers.
One thing is certain though; in 21st century Britain, something like three quarters of potential customers for your business will turn to the Internet as their first source of information when looking for a supplier. More than that, just finding a business in the right area is no longer enough. The web has empowered consumers who now quite rightly expect to evaluate suppliers online before going ahead and making that call.
When people look for what you do, where you want to do it, the architecture of Webinthebox and the experience of your Village Websmith can make all the difference. This example shows how one of our customers annexed 10 out of the 11 possible entries on page one of a Google search. Ask us how we can help get your business noticed where it counts.
let's promote you - get interest
"It ain't what you say, it's the way that you say it"
These words of Jazz Musicians Melvin Oliver and James Young were first recorded in 1939. Over 70 years later, they are still just as true. You may have the best product or service in the world, but unless you can say that in a way that people will both understand and relate to, they will never beat a path to your door.
With the advent of the Internet, you can also add a phrase along the lines of "It's also where you say how you say what you say", but that is a bit clunky for a song lyric.
You have seven seconds to change the world
Lesley Morrissey, author, journalist and readability specialist states in The Goldfish Report that once a visitor lands on your web page, you have seven seconds to grab their attention or the back button gets a good clicking.
The job of the Village Websmith is to help you define the MOJO of your business, then put that into powerful words, prioritise them and place the most relevant parts in the most prominent places to give your site the most telling impact in that vital first seven seconds.
Click here to download a copy of the Goldfish Report
Help with the words
Your Village Websmith is there to help you translate the language of your profession into the language of your customers. This is one of the key skills that they are chosen for, and can make a massive difference to the appeal of your site to customers and search engines alike.
Why you should never trust your spell checker - proofread everything!
let's promote you - get response
"The easier you make it for people to get back to you, the more likely they are to do so"
OK. So you have a website that people can find, you've promoted it through as many different channels as possible, taken time and care over the content and it looks great. What's next? Provided you have made it easy for people to respond, the answer should be enquiries and new business.
With Webinthebox? potential customers have a number of ways to respond quickly and easily, giving you a choice of what information you ask for and how you get it back. Choose any or all of the following:
- Email link by clicking in the header of any page
- Fully customisable enquiry page
- Address and phone number on every page
- Request a call back link
- Send to a friend link
- Suggestions box
- Calendar of events with optional booking form
- People page with individual email links
- Catalogue page with contact a product specialist link
let's promote you - get business
"Your website is an additional way for customers to do business with you, not an alternative"
When an enquiry arrives from your website, it's not the end of the process, merely the start of the next phase. That prospect still has to be converted to a customer, and that is where the real work often begins. The same person may have sent the same enquiry to dozens of websites - you just don't know which ones.
With Webinthebox? you can give yourself a head start by making a great first impression. Your enquiries page can be tailored to elicit just the right information you need in order to go on to the next step. So what's stopping you making that call?
I'm not a salesman, I'm an electrician/florist/hairdresser/osteopath!
That may be true, but it is also true that in any small business, every person is repsonsible for selling the products and services you offer.
When an enquiry comes in, the ball is back in your court and your response it vital. Luckily, the Village Websmith is there to help with this aspect too. There is always friendly, helpful advice on how to deal with the interest, but more than that, you can benefit from the IN8 Networking franchise plug-in. Even if you don't join the networking group, as a Webinthebox? customer through the Village Websmith, you can take part in IN8 Networking training courses at a privileged rate.
Click here to visit the IN8 Networking site and learn more about Word of Mouth Marketing and sales training for non-sales people.