webinthebox® from the village websmith - stay ahead

Have you updated your website lately? Well if you haven't, prehaps you are wondering why the phone doesn't ring as often as it used to... The real key to success with your website is to keep the content updated little and often. All businesses evolve, products and services change in reaction to your market, so let people know that you are on the ball.

Incidentally, the search engines also like this approach. The algorithms they use to analyse the relative merits of websites are very complex. These are designed to ensure that the people using their service are offered sites which quickly deliver high quality, relevant and up to date information.

The Middle Way

In an ideal world all work would be done by Friday. Unfortunately, none of us is Robinson Crusoe and we have to balance tasks with the time available. The understanding of this is what led to the creation of the Webinthebox? product and the Village Websmith structure. Your website gets kept up to date through a collaborative approach where you do what you have the time and resources to do, then we pick up the rest. You pay only for the help you really need and your website keeps you ahead of your competitors.

webinthebox® from the village websmith - the product

Webinthebox? has been developed since 2003 to give users an easy, understandable way to manage the content of their own websites, without the delays and bills that can be associated with using a web designer to make changes for you.

Updating your website through the built in content management system is no more complicated than, for example, requesting an insurance quote online. Everything has been designed for non-technical computer users rather than developers, geeks or nerds.

Training from basics to master classes

Initial training from your Village Websmith is included in the package and for many customers that is enough. However, there are frequent opportunities to take on more advanced training on Webinthebox? courses and seminars.

A great way to integrate this with your other business promotion activities is to join an IN8 Networking chapter, where there is a regular face to face opportunity to collect and give business referrals as well as a structured training programme to develop your word of mouth marketing strategy.

webinthebox® from the village websmith - the difference

What is different with Webinthebox? is the way that your website is provided and set up. Disregarding all the technical reasons for choosing the Village Websmith to provide your web presence, the real difference is that you are dealing with a real person. Not only that, but a real person who is chosen for being a business person rather than a techie. The Village Websmiths are all there to offer help and advice about the stuff that really matters - how to get your message across.

The independence you want, the support you need

Once your Webinthebox® site is set up, you can do all the maintenance and management yourself, you can ask us to do it all, or we can share the workload between us. You can do the parts you are comfortable and happy with while your Village Websmith takes over the rest, then bills you on a time taken basis.

There are no restrictive contracts, no extortionate rates, you only pay for the help that you need when you need it.

webinthebox® from the village websmith - why it works

Webinthebox? as a product comprises three main elements:

• Reserved function pages
• User defined pages
• Content management system

Continuity, performance and security

Because the core files for Webinthebox? are reloaded afresh every day, whenever there is an improvement or update to keep abreast of latest search engine or browser technology, all Village Websmith customers receive the benefit of that change the next day.

Add to this our backup regime that takes a snapshot of every site every week, then places the files in five different locations in two countries and you have what we believe is an unbeatable combination of performance and disaster recovery. You can even elect to go back to a former version of your content should you make any changes that you subsequently don't like.

For more information on how Webinthebox? works, visit the Webinthebox? product specifications page.

webinthebox® from the village websmith - the process

Getting your business a professional, dedicated web presence with Webinthebox® is a very simple process:

1. Choose a domain name or use existing
2. Tell us what you want to say, who you want to say it to and where you want to say it
3. Choose a layout and colour scheme
4. If you have graphics, great, if not, we create them for you
5. Choose or take pictures to illustrate your content
6. Leave the rest to us

What happens next?

Rather than just leave you alone, the site is monitored closely in the early stages of its life. Search engines index the web at their own pace, so it is a matter of keeping an eye on a new site until it has been indexed for the first time. That is when we can tell how good a job has been done with the content, and where a tweak or two may be needed. You then get together with your Village Websmith to make any necessary changes.

You will even get a call when your enquiries start to come in. This is the most important part of the process. Many people see the arrival of an enquiry as the end of their journey, we see it as the beginning. Now that you have someone interested in what you do, you have to make sure that the enquiry turns to business. There is help available at this stage too. When we see enquiries start to arrive for a new site, the customer gets a call to make sure that they arrived safely at the expected email address and we make a few suggestions about following up. Our business can only succeed if yours does, so you can rest assured that you won't be neglected at this vital stage.