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The Village Websmith - Web Design & Services in & around Eilean Siar

Small business web design. The Village Websmith operates through franchisees chosen for their marketing and sales ability rather than technical know how. This is the difference and the way that your message can get across to the huge market that uses the internet to find local services in the Eilean Siar area.

The fully managed website option is great for small businesses who don't have the time or personnel to maintain and manage their own website. With a set up fee that can be as low as £240, then maintenance charges starting from £30 per month, you get regular updates and performance reviews as well as marketing advice and a complete facelift for your site every two years.

By being a small, local business rather than a national concern, the franchisees are able to help you focus and target customers for what you do in in Eilean Siar , where local knowledge and the power of Webinthebox® can help you accurately target your approach to make sure that you don't have to waste your precious time chasing up enquiries from customers too far away to serve profitably. To get more information, or to discuss a particular project, call the number below, or click in the header of any page to email The Village Websmith. . For more information, please call us on the number shown, or click in the header of any page to email eileansiar@villagewebsmith.co.uk.

Photo from Featured Project near Eilean Siar
Time for an initial clean up of the database

It is now week 7 of our ten week run up to GDPR compliance and time to start making sure that our databases contain only the information that we have consent, or a solid legal basis for keeping or using.

Just in case there is any doubt that the Information Commissioner's Office is targeting businesses of all sizes and in all sectors, take a look at the list of recent actions taken under existing data protection laws on the ICO web site. All it takes is one complaint to start an investigation, then regardless of whether any blame attaches or not, a lot of time is used in the process.

The only way to make sure you don't suffer such disruptions is by being like Caesar's wife, beyond reproach. Thus any information in your database which is not there for a very good reason must be deleted or obfuscated. This applies to all data sources used in a business, not just the web site. In earlier news items, we looked at the benefit of cutting down the number of places in which data are kept, and this is one very good reason to do just that. The less data sources you have in use, the less likely it will be to overlook something that has no place there.

The first contacts to be removed must be the ones who didn't tick the box to sign up for your mailing list in the first place, when they enquired or bought from your site. For those that bought, there is a solid legal basis for keeping their information as we all have a legal obligation to the tax man to keep records of sales. What must not happen is for this group to receive promotional information. Flagging them in the database allows the records to be held while any broadcast email function in use can be programmed to miss out those contacts who have not opted in.

For all Village Websmith customers with GDPR compliant sites, that process will be handled automatically. Customers are labeled in the database separately to acceptance of GDPR policies and opting in to mailing list. Other data sources will need to be examined carefully to make sure that the records for the tax man don't get mixed up with mailing list members.

The final clean up should be scheduled for the eve of GDPR implementation, when anyone who hasn't taken the positive action to opt in must be obfuscated or deleted. Again, for Village Websmith customers, this will be taken care of automatically to ensure cleanliness of the database of enquiries from their web sites. There is still time for one more broadcast email asking current mailing list members to reaffirm their consent to contact. The ICO website has very clear and specific information about what constitutes consent and the ways in which it may be obtained, so is worth a read if you haven't already asked the people in your database.

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