The Village Websmith Web Design & Services for Fife
Dedicated to small businesses.
At the Village Websmith, we only work with small businesses. It is far simpler and much more rewarding. It is far easier to get information about what is good about a business when you are talking to the person who IS the business. We are proud to have helped hundreds of small business people expose themselves more effectively on the Internet since 2003.
Giving word of mouth a helping hand.
As do many small businesses, most of our customers are certain that Word Of Mouth Marketing is the best way to get business. We strongly agree. After all, that is how we get most of our work. However, there is no harm in giving WOMM a helping hand. That is how we see the web presence here at the Village Websmith. It is an easy way for your customers to share your business with their friends and family.
Easy, easy, easy!
The hallmark of all our work is that the experience for visitors is easy. Your information is expertly presented not only in the form of words used and the images associated, but just as importantly, in the places where people look and where they expect to find the information. Nothing gets hidden in unnecessary, distracting animations and the pages follow a stable, comfortable structure, developed with just your site in mind. The most important part is that it is also extremely easy for visitors to respond to you via your chosen communication channel. You choose the option that suits best your availability to handle the enquiries.
Like Baby Bear's Porridge
How customers perceive your business is fundamental in how they respond to it. An impoartant part of our job is to make customers look just the right size for everyone. Small enough to be cherished by existing customers but substantial and professional enough to reassure potential new customers. This is a delicate balance that is only achieved through decades of experience in creating web presences promoting small businesses.
Getting found can also help
With unique functions to associate what you do, for whom and where, Webinthebox® from The Village Websmith helps even the smallest business find its way to the forefront of search engine results. Come and visit us, we will be happy to show some examples of how this works. You will also find that it is explained in plain language and not Jargonese.
Last but not least
The subject of money in many cases can present a surprise. You will find the surprise a pleasant one when presented with your Village Websmith invoice. Your site is built using Webinthebox®, our own content management system, developed since 2003. This makes creation and customisation of sites very quick. As time is money, this leads to small, manageable bills.
Expand and achieve
As your business develops, your Webinthebox® site can develop with it. Options can be added at any time for:
- Online shopping cart
- Payments and deposit taking
- Quote configuration
- Invoicing and contact management
- Interactive maps
- Broadcast emails and newsletters
- Live chat
- Calendars of events
- Video galleries
- Time lapse sequences
Time for an initial clean up of the database
It is now week 7 of our ten week run up to GDPR compliance and time to start making sure that our databases contain only the information that we have consent, or a solid legal basis for keeping or using.
Just in case there is any doubt that the Information Commissioner's Office is targeting businesses of all sizes and in all sectors, take a look at the list of recent actions taken under existing data protection laws on the ICO web site. All it takes is one complaint to start an investigation, then regardless of whether any blame attaches or not, a lot of time is used in the process.
The only way to make sure you don't suffer such disruptions is by being like Caesar's wife, beyond reproach. Thus any information in your database which is not there for a very good reason must be deleted or obfuscated. This applies to all data sources used in a business, not just the web site. In earlier news items, we looked at the benefit of cutting down the number of places in which data are kept, and this is one very good reason to do just that. The less data sources you have in use, the less likely it will be to overlook something that has no place there.
The first contacts to be removed must be the ones who didn't tick the box to sign up for your mailing list in the first place, when they enquired or bought from your site. For those that bought, there is a solid legal basis for keeping their information as we all have a legal obligation to the tax man to keep records of sales. What must not happen is for this group to receive promotional information. Flagging them in the database allows the records to be held while any broadcast email function in use can be programmed to miss out those contacts who have not opted in.
For all Village Websmith customers with GDPR compliant sites, that process will be handled automatically. Customers are labeled in the database separately to acceptance of GDPR policies and opting in to mailing list. Other data sources will need to be examined carefully to make sure that the records for the tax man don't get mixed up with mailing list members.
The final clean up should be scheduled for the eve of GDPR implementation, when anyone who hasn't taken the positive action to opt in must be obfuscated or deleted. Again, for Village Websmith customers, this will be taken care of automatically to ensure cleanliness of the database of enquiries from their web sites. There is still time for one more broadcast email asking current mailing list members to reaffirm their consent to contact. The ICO website has very clear and specific information about what constitutes consent and the ways in which it may be obtained, so is worth a read if you haven't already asked the people in your database.
The fully managed website option is great for small businesses who don't have the time or personnel to maintain and manage their own website. With a set up fee that can be as low as £240, then maintenance charges starting from £30 per month, you get regular updates and performance reviews as well as marketing advice and a complete facelift for your site every two years.
By being a small, local business rather than a national concern, the franchisees are able to help you focus and target customers for what you do in in Fife , where local knowledge and the power of Webinthebox® can help you accurately target your approach to make sure that you don't have to waste your precious time chasing up enquiries from customers too far away to serve profitably. To get more information, or to discuss a particular project, call the number below, or click in the header of any page to email The Village Websmith. . For more information, please call us on the number shown, or click in the header of any page to email email@example.com.