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13/11/2013: welcome to winning wednesday

Wednesday is derived from the Norse god, Odin who was their supreme god and god of victory. Winning is what today is about, winning new business, winning the right price for every job we do and winning ore referrals from happy customers.

Wednesday is a day for great enthusiasm, half way through the week and energy levels are way up there. Let's face it, in Britain today, you have to be a real enthusiast to keep going in a small business with so much bureacracy to deal with and every time you turn around you see a line of people in suits with their hands out for your money.

Enthusiasm, or over-enthusiasm can bring its own problem though. Take a look at some websites or brochures today. Who is trying to tell the whole story at once? How many words are crammed into the space?

Hesman's first law of copy states: "The number of people likely to read any text is inversely proportional to tbe number of words it contains".

In summary, if you want people to read your message, cut it into bite-sized pieces. No matter how great you think the message is, keep it short.

To get your message into the most easily digested form, talk to the Village Websmith about copy writing. If you have time to do it yourself but want to sharpen up your technique, come along to one of our workshops and pick up the secrets. If not, help is at hand, just call us on 0203 239 0350 or click in the header of any page to send an email.

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