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14/11/2013: welcome to thrilling thursday

Thursday draws its name from the old English for thunder, a translation of a Latin name for Jupiter's Day. What a great day to make a thunderous noise about your business!

Well OK, a thunderous roar may not be appropriate but making a bit of a noise to remind potential customers that you are there and that they should be making the most of that fact can never hurt.

Updating information on your website for example is best done little and often. Small changes and items of news as they come along all play their part in keeping the information for human visitors fresh and engaging while also giving the search engines something new to index.

So where do the stories come from? In most businesses, that is easy, stories come from business activities, products and services. What happens when the interesting job you want to write about is not yet at a newsworthy stage? How about if the new products you have been waiting for have been delayed for a month?

There are stories all around that can be turned to business use. A little digging and thought is usually all that is needed to make them relevant. A few examples:

  • Seasonal; why people should be thinking about you at this time of year
  • Academic; requirements of families change as offspring go away to university, or come back. School holidays are times to promote activities
  • Weather; if it's too hot/too cold to do anything else, time to consider...
  • People; has anyone in your business run a marathon, caught a record fish, juggled fire extinguishers etd.?
  • Charity events; do you support a local charity that is topical?
  • Local news; have you scoured local press for a story that has impact on need for your products and services?
Ths list is endless. All you have to do is get excited about what you do and convey that in a different context.

With the Village Websmith's managed content services it is easy. You choose the frequency of updates and we call you on the appointed day to talk over potential stories and make suggestions before writing the copy, posting it to your site and promoting through social media. This can be monthly, weekly or even daily. The service is highly affordable, starting at just £40 a month. To keep your business looking fresh call us on 0203 239 0350 or click in the header of any page to send an email.

See more news items in our blog.

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