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16/11/2013: welcome to stunning saturday

The day of Saturn, Roman god of agriculture, a day for growing your business.

Stunning could well be today's watchword. Good photographs are a great way of bringing impact to your message. The phrase "a picture is worth a thousand words" is as true today as when Fox-Talbot and Dageurre first stunned the world by 'painting with light'.

What has changed is the availability of equipment and resources that make it possible for anyone to take acceptable representative images anywhere and at any time. OK, you may not capture 'the moment' like Cartier-Bresson or the spirit of a movement like Man Ray but producing photographs for your business has never been simpler.

Take a look at your website for a start. This is the easiest place to promote your work in pictures. Are the images used:

  • Up to date?
  • Representative of what you do?
  • Clear and well focused?
  • Quick to load?
  • Your own?
How about making it a Saturday project to review these images and at least plan to replace any that don't come up to snuff. If your business is about products, manufacturers can often supply the images that you need. More often than not, all you have to do is ask for the latest marketing CD.

If your business is service based, how about taking someone along to get photographs of you in action, or if it relies on people taking part in activities, perhaps a group of friends could be persuaded (beer often helps) to come along and have a go so that you can get some pictures.

Don't forget though, even if they are friends, get all the people in your pictures to sign a photographic release form, just to make sure that everyone knows that their image is going to be used to promote your business and via what media.

Do the images on your website do your business proud? Do they help tell the story, or leave visitors wondering what it is exactly that you do. For an unbiased evaluation and advice on sources of good, relevant images, call us on 0203 239 0350 or click in the header of any page to send an email.

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