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18/11/2013: welcome to magnificent monday - mojo day!

Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.

One of the earliest opportunities to tell potential customers about your MOJO is your business strapline or slogan. This is your chance in ten words or less to let the world know, not only what you do, but why you do it better than anyone else and why they should call you first.

I have been thinking about straplines since seeing one on an electronic advertising banner while watching the Autumn International series of rugby matches on television over the weekend. Despite belonging to a household name comapny, which obviously has immense amounts of money to throw at creating and displaying their information, one simple step had been missed. They had not applied the 'So What?' test.

The slogan in question simply read "Better than water". This scores highly in the brevity stakes, but says nothing to anyone who hasn't read their long-form advertising. It is precisely that group that should have been the target for this form of advertising.

Try it for yourself. The 'So What?' test is just to imagine yourself selling that product to someone else. You offer that statement as a justification to purchase and imagine them saying "So what?" in response. You explain the statement briefly and then compare your answer to the original statement. Which is better? It will always be your answer.

Now look at your own business strapline and carry out the same exercise. If tha answer is too long, reduce the wording but keep the meaning. Your strapline is a vital first taste of your business and should go everywhere people see your name, your website, letterhead, business cards, vehicle and office signage; everywhere.

Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.

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