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22/11/2013: welcome to fabtastic friday

Friday is derived from a translation of the Latin 'Veneris Dies', the day of the planet Venus. Venus was the goddess of love and today is a great day to love your business.

On the subject of love, most of the small business people that we come into contact with on a daily basis love their business. They love what they do and as I have mentioned before, being in business in Britain is not easy, so most wouldn't bother were it not for that love and enthusiasm.

How about customers? Of course we all love them too. Without them we would have nothing. Do you show that love though? I don't mean just in the way of doing a great job, but how about saying "Thank you"?

This can take many forms from a simple phone call to follow up their purchase, through sending a bunch of flowers to publicly thanking the people that keep your business going. One customer, a motorcycle dealer, takes photographs of each customer with their new bike and publishes this on their website with a short story and a thank you. There is no end of choice in the matter of how you thank customers, the important thing is to make sure you do it.

From a purely business point of view, this simple act can do much more than create a nice warm feeling. The point of contact where you say "Thank you" is a great opportunity to ask for a business referral. A simple question tacked on to the end of the conversation can help bring additional business.

Show some love today on Venus' day and make someone feel good about referring you to their friends, colleagues or relations. Publishing to your website is a great way to recognise the contribution of customers and using Webinthebox to upload the information and create links back. It is easy to do yourself, or very affordable to get the Village Websmith to do it for you.

To find out more, call us on 0203 239 0350 or click in the header of any page to send us an email.

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