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Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.

On this day in 1984, Band Aid recorded "Do They Know it's Christmas" and released it just four days later. For 12 years it held the record as the biggest selling record in British chart history. The band's MOJO was that they cared very strongly about a crisis in Ethiopia, where the famine was killing people at an nprecedented rate.

The band comprised 36 musicians from widely varying backgrounds and musical styles, drawn together by a desire to help and the charismatic appeal of Bob Geldof and Midge Ure. A truly amazing achievement.

I'm not suggesting that anyone should go out and record a single, merely using this as an example of getting people to recognise your MOJO and become enthused.

In a smaller scale, enthusiasm for your business is infectious, so today, have a think about how you present what you do. The language that you use when talking about business, is it easily accessible for those not necessarily in the know? Does it convey the joy that what you do can bring to customers? Does it touch their 'Hot Button'?

So many websites have content that is a series of statements that don't add up to a differentiator. What can people get from you that they can't get elsewhere? Why should they pick up the phone and call you first? Take a good look and put yourself in their shoes then make a positive change to your message. Make your MOJO shine through, not only on your website, but in every piece of paperwork, signage and every conversation. Enthuse yourself first and others will follow.

Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.

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