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26/11/2013: welcome to terrific tuesday

Named from the Germanic god, Tiw, and associated with Mars. Mars is known as the 'Red Planet' so make it a red letter day for your business.

I'm on a bit of a tight schedule today as I will be at the hospital all afternoon getting my nearly repaired leg poked and prodded, so will be brief.

May I suggest that 'brief' could be the watchword of the day. How many words appear on the main page of your website? Could the number be reduced to increase impace while preserving the meaning? One of the most common causes of 'back-buttonitis' is the number of words on the landing page. People can't be bothered to read through a great body of text to find the information they need.

Lists are a great way of cutting down content so have a think about how your business MOJO can be put simply into a series of bullet points that give enough information for people to want to stay on your website, but give it at a glance.

Once a visitor has clicked through onto one of the linked pages, then you can allow yourself the luxury of expanding the information, but giving too much initially can rob you of that vital chance. Take a moment today to look at your site content and edit savagely.

Over the years, hundreds of small businesses have entrusted the Village Websmith to get their message across succinctly and attractively. To find out more, call us on 0203 239 0350 or click in the header of any page to send an email.

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