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02/12/2013: welcome to magnificent monday - mojo day!

Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.

When someone asks you what you do for a living, how do you answer? Is it just a plain statement of fact? How about using that opportunity to sell? Having a 'stock answer' that encapsulates not only what you do but also what you bring to other peoples' lives by doing it can turn even the most casual question into an opportunity to sell.

This is not necessarily meaning to sell to the person asking the question, but by enthusing them with your MOJO, you can sell through them to all the people that they know.

By having a memorable introductory statement to use face to face, you can make an imoression every time. Don't be afraid of sounding trite by delivering the same message either. It may be the thousandth time that you have said the words, but it is the first time that the person you are speaking to has heard them. Practice makes perfect, so trying out different ways of putting your MOJO into words can help make your message stick too.

So where do the words come from? Well, if your website content is well written, the 'joined-up thinking' approach is to use a distillation of that messsage, cut down into the fewest possible words and adjusted to make it comfortable in use. This is a great skill to develop for business networking meetings to make meeting you the stand-out handshake of the day.

As an example, the Viilage Websmith's standard first time introduction is "We help small business people expose themseleves more effectively". What's yours?

Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.

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