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03/12/2013: welcome to terrific tuesday

Named from the Germanic god, Tiw, and associated with Mars. Mars is known as the 'Red Planet' so make it a red letter day for your business.

If a thing is worth saying, it is worth repeating. I said that if a thing is worth saying, it is worth saying more than once. This is even more true when you are considering the content of your website. The key is to say the same thing in different ways.

Why should we do this? Quite simply because not everyone who is looking for what you do is going to search for exactly the same thing online. The search engines are very sophisticated now and index site content looking for the required phrases in context. Thus words used in sentences, headers, image file names, alternate and title text are all evaluated in relation to other items and content.

For example, if you manufacture widgets, phrases like 'widget maker', 'manufacturer of widgets', 'widget manufacturer', 'widget producer', 'widget production' and 'widget factory' all have a value. Take a look through your website today and see where you have opportunities to vary the description of what you do to take in more possible variations that potential customers may search for.

Naturally, this should not detract from the sense that your site content makes. It is a very fine balance to strike when trying to please both the search engines and the human visitors to your site. You can probably call to mind many examples of websites that you have seen where the meaning has been entirely lost through trying to cram too much search engine friendly material into the content. Skilfully written web content can make an impact on the machines and the humans, so if you have any questions, we would be pleased to talk over your content with you.

Over the years, hundreds of small businesses have entrusted the Village Websmith to get their message across succinctly and attractively. To find out more, call us on 0203 239 0350 or click in the header of any page to send an email.

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