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06/12/2013: welcome to fabtastic friday

Friday is derived from a translation of the Latin 'Veneris Dies', the day of the planet Venus. Venus was the goddess of love and today is a great day to love your business.

Going back to Tuesday's theme of repeating a message to make it stick, I am going to do just that today and repeat myself. Current marketing wisdom would have us believe that in order for a message to stick in the mind, people have to see it seven times.

That is all very well, but how to get your message in front of people that often, particularly if it is on your website. Giving people a reason to come back time and time again is the only way. That is where an effective 'blog plays its part in your website. By constantly posting items of news and interest, you can give something fresh to visitors each time they see your website.

Just putting the information there is not quite enough though, potential customers have to be encouraged to read it and get them into your site. That is where the broadcast email newsletter comes in. By mailing out a tempting excerpt from your 'blog item with a link back to the fuil story, you can bring customers back on a regular basis to see what is new, and make it easy for them to get the repetition of your main message that you need in order to make it stick in their minds.

Both the 'blog page and the broadcast email function are popular options in Webinthebox« websites. They are affordable and easy to use, so show your business a little love today. Even if you don't have the time or inclination to do this yourself, we can help. To find out more, call us on 0203 239 0350 or click in the header of any page to send us an email.

See more news items in our blog.

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