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10/09/2017: every time of change is a time of opportunity

GDPR (General Data Protection Regulation) becomes law on May 25th 2018. The Regulation demands that all web sites clearly display policies and statements relating to what happens to personal information submitted in enquiries. Even if you don't do anything with such data, you still need to have a policy stating that.

This could be seen as an administrational burden. However, more enlightened businesses are already beginning to see it as an opportunity to increase the volume of enquiries generated by their web sites.

How can more bureaucracy help us sell?

The simple answer is that it can't as such. What it can do is present you with an opportunity to demonstrate that your web site is compliant ahead of time and that because you care so much for their privacy, they can be more confident in placing enquiries with you than with your competitors.

Depending on how you manage the information submitted in enquiries, there are a range of standard packages available to make sure that you stay on the right side of the law, and promote your site as a beacon of good practice.

For a more detailed outline of the requirements of GDPR, see our summary document. We all use data in different ways to promote business, so give us a call, click in the header of any page to send an email or drop in to our mobile office so that we can tailor a package of measures to fit your needs.

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