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01/05/2018: getting your contacts to opt-in. don't get lost in a sea of emails.

As it is now just under a month until implementation of GDPR, it may be a good time to think about sending out a broadcast email to get reaffirmation of consent to contact from as many people in the mailing list as possible. This has the added bonus of helping to identify any entries that are beyond their usefulness, such as when customers have moved away, retired, or even died...

Why now? Well, it is never too early to start asking people to opt in, and many businesses started the process back in the autumn. As all businesses have to go through a similar exercise, starting early before everyone else gets their emails sent out, can help yours get a more sympathetic reception, and can prevent it being deleted along with the avalanche of others asking for a similar response. It is easy to see that the time for action is upon us as even banks, local MPs, Facebook and Instagram are starting to take the impending implementation seriously.

Acting early also means that you can get a second 'bite at the cherry' and follow the first email up with another one close to the eve of the new legislation.

As a Village Websmith customer, your Webinthebox® site has the capability to send broadcast emails very simply built into the admin pages. Response and opting in or out is also very simple through the data protection policy statement pages.

As always, we are happy to help plan, organise and execute a campaign, whether it is for a special purpose like this database cleansing exercise, or for regular newsletter mailshots to keep your customers interested. As the old saying goes "Never forget a customer, never let a customer forget you".

If you have any questions about organising a broadcast email campaign, just call us on the number shown or click in the header of any page to send us an email.

See more news items in our blog.

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