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30/10/2013: Welcome to Winning Wednesday

Wednesday is derived from the Norse god, Odin who was their supreme god and god of victory. Winning is what today is about, winning new business, winning the right price for every job we do and winning ore referrals from happy customers.

What a great day for digging out an old quote you may feel have gone cold and getting in touch to converting it into business. Customers may be looking at other options but they can't get from anyone else what they would get from you. Going back to Monday, focusing on the MOJO of your business, the quality that makes your value stand out in a crowd can help you do just that.

The bitter taste of poor quality lingers long after the sweet taste of low price is forgotten. Like Baby Bear's porridge, your combination of cost and value is just right. Different people will see 'just right' in different ways and asking the right questions helps to find out which bit of what you do is how you focus your offer.

Oscar Wilde described a cynic as someone who knows the price of everything and the value of nothing. In our modern cynical world it is easy for people to base their purchasing decisions on an incorrect assessment. Lifetime cost, ease of purchase and delivery, prestige, comfort, peer comparison and pleasure of ownership are all powerful motivators. By identifying your MOJO and aligning it with the motivator or 'hot button' of the customer in question we can not only win business but also make sure that we get full value from the transaction too.

Do you collect testimonials from happy customers and promote them via your website and advertising? Do you regularly ask for referrals to friends and family? The tools available to us to do this are more powerful now than ever and definitely deserve a place in the marketing mix. Getting people to leave comments on websites, social media sites and Google + is easy, all you have to do is ask.

"Who else do you know that may want one of these?" is an easy question to ask but one that is neglected too often. If only one person in ten provides a lead, it is a free 10% increase in opportunities.

Wednesday is a great day for picking up the phone and making those calls in odd spare moments. There is no advertisement like a list of happy customers but having the list is only part of the story, promoting it is much more.

To find out about how to make sure everyone knows about your MOJO, just call us on 0203 239 0350 or click in the header of any page to send an email.

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