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The Village Websmith - Web Design & Services in & around Blaisdon

Blaisdon lies about 8 miles South West of Gloucester on the edge of the Severn flood plain. Before the Norman Invasion it was known as Blethes Dene, meaning 'wooded place'. The village turns towards the rich farmland of the Vale of Gloucester, and its land is predominantly fertile, once with many orchards growing the 'Blaisdon Plum'. Always small, the village is protected by the barriers of the River Severn and Forest of Dean The centuries were hardly noticed here, and even the Civil War of 1642 passed by it. The early houses were timber framed, built with Forest Oak, but a disastrous fire on 7th July 1699 destroyed most of the village. Subsequent rebuilding was in stone or brick, but some timber framed buildings remain. In the 18th Century the village estate was owned by Robert Hayle and John Wade, whose daughter Anna Gordon ran the estate until its sale in 1865. The Great Western Railway connected the village to the Hereford -Gloucester branch line in 1852, and steam trains could be heard in the village until 1964.

A rising industrialist, Henry Crawshay acquired most of Blaisdon in the 1860's, and rebuilt the nave of the church in 1866. Blaisdon Hall was built in 1876 for his son Edwin. By 1890 the hall and most of the estate had passed to Peter Stubbs, who built the entrance Lodge to Blaisdon Hall, the Village hall and the Forge. At the stud farm he bred Blaisdon Conqueror - the worlds largest shire horse, whose bones lie in the British Museum. On his death in 1906 Peter Stubbs eldest daughter, Mary Helen Macwer inherited the main hall and built the estate houses in the village centre, and the Gamekeepers Lodge. With her husband Colin, she ran the Estate until her death in 1928.The Salesians of Don Bosco acquired Blaisdon Hall as a seminary in the 1930's, and ran the Stud farm as a mixed farm school. A valued part of the village community, all visitors were made welcome at their home, until they left in 1995. Hartpury Agricultural College took the hall until 1999 when it returned to private ownership. For more information, please call us on the number shown, or click in the header of any page to email Blaisdon-forest-of-dean@villagewebsmith.co.uk.

Photo from Featured Project near Blaisdon
Magnificent Monday - MOJO Day

Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.

Once you have this clearly in your mind, the real trick is to understand how different customers will be influenced by your MOJO. A standard test that we apply at the Village Websmith to any statement that goes into promotional material is the 'So What?' test. It works like this:

Simply imagine that you are a customer sitting opposite you and you make a statement about your business. Say "So What?" to yourself and come up with an answer. This answer then becomes the statement in place of the first one. For example "We have the biggest fleet of vehicles locally" becomes "You can rely on efficient, on-time deliveries", or "We deal with more widget manufacturers than any other local supplier" becomes "You can choose exactly the widget that fits your needs and budget". The examples are endless, but the point is that nobody cares about your business. What they care about is the effect that your business can have on their life or work.

So today, if you are thinking about promoting your business, spend a little time in the other person's shoes. One of the additional services available from the Village Websmith is creative business copy writing workshops where this and many other techniques are passed on from four decades of sales and marketing experience.
Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.

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