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the village websmith - web design & services in & around County Durham

Small business web design. The Village Websmith operates through franchisees chosen for their marketing and sales ability rather than technical know how. This is the difference and the way that your message can get across to the huge market that uses the internet to find local services in the County Durham area.

The fully managed website option is great for small businesses who don't have the time or personnel to maintain and manage their own website. With a set up fee that can be as low as £240, then maintenance charges starting from £30 per month, you get regular updates and performance reviews as well as marketing advice and a complete facelift for your site every two years.

By being a small, local business rather than a national concern, the franchisees are able to help you focus and target customers for what you do in in County Durham , where local knowledge and the power of Webinthebox® can help you accurately target your approach to make sure that you don't have to waste your precious time chasing up enquiries from customers too far away to serve profitably. To get more information, or to discuss a particular project, call the number below, or click in the header of any page to email The Village Websmith. . For more information, please call us on the number shown, or click in the header of any page to email durham@villagewebsmith.co.uk.

Photo from Featured Project near County Durham
Welcome to Stunning Saturday - Keep it local

The day of Saturn, Roman god of agriculture, a day for growing your business. As in agriculture, sometimes growing something different can bring better results. The success of arable agriculture is influenced by planting the right seeds in the right ground. The same applies to all businesses.

In Japanese business circles, there is a phrase commonly used: "If you want to be truly global, first you must be truly local". But what if you only want to be local? Exactly the same applies.

The key is to define exactly what 'local' means in your business, then target your promotional activity in that area. There is little enough time in any small business, so the last thing that anybody wants it to use this precious resource fending off enquiries from customers that are too far away to serve profitably.

In many businesses, the deifinition of 'local' can very according to the value of a particular job. For example, if you are a plumber, it is not worthwhile travelling 30 miles to change a leaky washer, but that distance is well within profitable range for fitting a new boiler or refurbishing a bathroom.

So, how to go about managing the area in which you promote? In some cases, such as press advertising or mail campaigns, this is easy. You simply choose a publication that goes out to the area in question, or use a mailing list for chosen postcode areas. As the web is a global resourcem, anybody, anywhere can see your information.

Pinpointing the right areas is easy with Webinthebox« from the Village Websmith. The areas served function strongly ties what you do to where you wish to do it and for whom, with different information available to different geographical areas and market sectors. Targeting your promotion via the web this way is a very cost effective method of making sure you don't have to climb down a ladder to explain to someone hundreds of miles away that you can't just 'pop round' and give them an estimate. Call us on 0203 239 0350 or click in the header of any page to send an email.

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