The Village Websmith Web Design & Services for Kent

Dedicated to small businesses.
At the Village Websmith, we only work with small businesses. It is far simpler and much more rewarding. It is far easier to get information about what is good about a business when you are talking to the person who IS the business. We are proud to have helped hundreds of small business people expose themselves more effectively on the Internet since 2003.

Giving word of mouth a helping hand.
As do many small businesses, most of our customers are certain that Word Of Mouth Marketing is the best way to get business. We strongly agree. After all, that is how we get most of our work. However, there is no harm in giving WOMM a helping hand. That is how we see the web presence here at the Village Websmith. It is an easy way for your customers to share your business with their friends and family.

Easy, easy, easy!
The hallmark of all our work is that the experience for visitors is easy. Your information is expertly presented not only in the form of words used and the images associated, but just as importantly, in the places where people look and where they expect to find the information. Nothing gets hidden in unnecessary, distracting animations and the pages follow a stable, comfortable structure, developed with just your site in mind. The most important part is that it is also extremely easy for visitors to respond to you via your chosen communication channel. You choose the option that suits best your availability to handle the enquiries.

Like Baby Bear's Porridge
How customers perceive your business is fundamental in how they respond to it. An impoartant part of our job is to make customers look just the right size for everyone. Small enough to be cherished by existing customers but substantial and professional enough to reassure potential new customers. This is a delicate balance that is only achieved through decades of experience in creating web presences promoting small businesses.

Getting found can also help
With unique functions to associate what you do, for whom and where, Webinthebox® from The Village Websmith helps even the smallest business find its way to the forefront of search engine results. Come and visit us, we will be happy to show some examples of how this works. You will also find that it is explained in plain language and not Jargonese.

Last but not least
The subject of money in many cases can present a surprise. You will find the surprise a pleasant one when presented with your Village Websmith invoice. Your site is built using Webinthebox®, our own content management system, developed since 2003. This makes creation and customisation of sites very quick. As time is money, this leads to small, manageable bills.

Expand and achieve
As your business develops, your Webinthebox® site can develop with it. Options can be added at any time for:

  • Online shopping cart
  • Payments and deposit taking
  • Quote configuration
  • Invoicing and contact management
  • Interactive maps
  • Broadcast emails and newsletters
  • Live chat
  • Calendars of events
  • Video galleries
  • Time lapse sequences

An image of Welcome to Stunning Saturday; Or should that be Strategic Saturday> goes here.
--Request Information-- Photo from Featured Project near Kent
Welcome to Stunning Saturday; Or should that be Strategic Saturday>

The day of Saturn, Roman god of agriculture, a day for growing your business.

Perhaps it should be 'Strategic Saturday'. To continue the analogy with agriculture, success begins with planting the right kind of seeds in the right kind of soil. Today, how about analysing where your new customers and enquiries come from? We all have limited resources in terms of time and money to put into business promotion, so it is vital to make sure that the investment is put into the places that bring the best results.

Once you have that information you can compare the effectiveness of all your promotional channels. If you don't routinely ask new contacts where they found you, today may be a great time to adopt the habit.

The first thing is to list all the places where people may hear about your business it might look like this:

  • Word of mouth
  • Website enquiries
  • Exhibition or show attendance
  • Vehicle signage
  • Local newspaper
  • Charity event sponsorship
  • Mailshot or leaflet drop
  • Outgoing telesales campaign
Once you have a list, you can put them in order of the number of new sales that they have generated. How does that look? Are the results surprising? What do we do with the information?

Well, there are two ways of looking at everything as we mentioned on Thrilling Thursday this week. However, these two ways ars a little different. Promotional channels may take a surprisingly low place in the league table because the message that is being put there is not as effective as it might be. For example, are you still running the same advertisement in your local paper that you were two years ago? Has your website been updated this year? Are your leaflets visually attractive and powerfully worded?

Once you are happy that the message delivered via each medium is as good as it can be, then the under-performing media can be ignored in favour of investing more resources in the better performing media.

To take this one step further, the people that come to you via your website have a wide range of sources available to them from which they can come up with your address. This can modify our view of the first league table. For example, an enquiry may have come through your website because the address was noted from a newspaper advertisement, a business card passed on or seeing your signwritten vehicle somewhere. It is therefore important to analyse website visitor figures in their own right. This will help you get a truer understanding of your enquiry levels and can totally change the conclusions arrived at from the first analysis.

Does your website give you the information that you need to make those value calculations? If not, talk to the Village Websmith. To start accurately evaluating prospect and customer sources, call us on 0203 239 0350 or click in the header of any page to send an email.

small business web design. The Village Websmith operates through franchisees chosen for their marketing and sales ability rather than technical know how. This is the difference and the way that your message can get across to the huge market that uses the internet to find local services in the Kent area.

The fully managed website option is great for small businesses who don't have the time or personnel to maintain and manage their own website. With a set up fee that can be as low as £240, then maintenance charges starting from £30 per month, you get regular updates and performance reviews as well as marketing advice and a complete facelift for your site every two years.

By being a small, local business rather than a national concern, the franchisees are able to help you focus and target customers for what you do in in Kent , where local knowledge and the power of Webinthebox® can help you accurately target your approach to make sure that you don't have to waste your precious time chasing up enquiries from customers too far away to serve profitably. To get more information, or to discuss a particular project, call the number below, or click in the header of any page to email The Village Websmith. . For more information, please call us on the number shown, or click in the header of any page to email
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