The Village Websmith - Web Design & Development in Your Area
Welcome to Fabtastic Friday - "Tap and Filter Questions"
If you want to get the right answer, first you must ask the right question.
I see open questions as filters and closed questions as taps to take a plumbing analogy. Working out which question to ask to which potential customer is the real art of getting to the order as efficiently as possible.
Anyone who has been exposed to any amount of sales training has probably heard coaches banging on endlessly about the value of open questions versus closed questions. The Rudyard Kipling rhyme "I have six honest serving men, they taught me all I know, their names are What and Why and When and Where and How and Who" will be indelibly impressed through over-use.
That has a value, open questions are great for eliciting information. However, at some point in the sales process, a decision must be made, which by its nature demands a closed question. It is never too early to ask for the order, then based on the answer, you can either get the signature, or open another line of open questions to get at the reasons behind a negative response.
How does this relate to the web? In the information content of your site, a series of closed questions can guide visitors to choose the most appropriate links to the sections of the content that are most relevant to them. Questions like "Have you ever wanted to writs a book?", "Are your energy bills too high?" or "Do you have relatives abroad?", linked to pages within the site can steer people quickly to the right place.
It is when designing the response form for the site that open questions come into their own. Questions like "What is your budget?", "When is your wedding?" or "How many rooms in your house?" all help to provide you with the information you need to prepare an accurate proposal. All Webinthebox® sites from the Village Websmith come with copy writing support to help you get the message across and a fully customisable enquiry form to make sure you get the right answers by asking the right questions. To find out more, call us on 0203 239 0350 or click in the header of any page to send us an email.
Abenhall is a tiny, ancient village in a secluded quiet valley near Mitcheldean. The parish includes the settlement of Plump Hill, on the Mitcheldean to Cinderford Road as it climbs into the high Forest.
Once part of the Westbury Hundred (which was known as Dene at the time of the 1086 Doomsday book) Abenhall is on the Flaxley to Mitcheldean Road. Originally a mining and iron making centre, it is notable for its 14th century Church of St Michael, which is built of local red sandstone and has excellent contemporary carvings relating to the Forest of Dean's industries. These include a shield bearing the arms of the Freeminers on the west wall and the fabulous mid -15th century octagonal font, that has tools of miners and metalworkers incised on its St Michaels at Abenhall sides.
St. Michael's Church - originally built as a chapel of ease, the church was expanded in the 14th century to include nave, south aisle and tower. The arms of the Freeminers can be seen on the south side of the tower and on the 18th century font. St. Michael's Church - Abenhall is 1.5 km south of Mitcheldean and is set in beautiful surroundings on the edge of the Forest. Old Parish baptism, marriage and burial registers, from 1596, are stored at the Gloucestershire Record Office. For more information, please call us on the number shown, or click in the header of any page to email Abenhall-forest-of-dean@villagewebsmith.co.uk.
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Fabtastic Friday
Friday is derived from a translation of the Latin 'Veneris Dies', the day of the planet Venus. Venus was the goddess of love and today is a great day to love your business. If you don't do that, how can you expect anyone else to? Look at all the great work you have done and make sure you tell everyone about it.
Sometimes it is too easy to take what you do for granted. You always do your best to make customers happy and leave them with a great job done. Very often they will tell others which is one of the best feelings in business. Do you manage that process though? Do you encourage and remind people to refer you? Do you make follow up calls months, even years down the road to make sure customers are happy? Satisfied customers can be your best sales team so use them to the maximum.
How about your online presence? Do you regularly publish case studies of sales and work done? Do you write a 'blog to highlight snippets of news? Do you promote your work fully through social media and the search engines? This is all easily done if you have time yourself. If you don't have the time, tools or inclination do make regular updates, you will find that the Village Websmith can offer easily affordable programmes of regular 'drip-feed' information to keep you in front of your buying public.
To find out more, call us on 0203 239 0350 or click in the header of any page to send us an email.
Abercraf is well known for these attractions: Waterfalls caves and close by the National Red Kite Centre.
Abercraf is also close to our headquarters in Shirenewton, Monmouthshire, which helps us to maintain our policy of only working face to face with customers to make sure they get the best results quickly when writing the content for their web sites. This is a much quicker method of establishing what aspects of a business are the most promotable and getting the order of things. So, if you have a small business in Abercraf, just get in touch with the Village Websmith and experience the difference of truly personal web design for yourself. For more information, please call us on the number shown, or click in the header of any page to email Abercraf-s-wales@villagewebsmith.co.uk.
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A Flower Called Eric...
I don't know much about flowers, not what they are called nor how to grow them. Don't ever ask me to look after your garden while you go away, you would probably come home to a small desert!
However, I can appreciate the appearance of flowers and here in Tintern, we are spoilt for choice as spring bursts forth everywhere. A short walk along the river bank and peering into the gardens opposite is all it takes to see a kaleidoscope of colours and varied shapes.
Luckily, I am not entirely without skills at making things grow. Take business for example. With over 40 years of experience in sales, promotion and marketing roles, I can bring that extra something to small business web sites in terms of content that helps them get found and helps them get the attention of their audience. Pop in to the websmithy, smell the flowers, drink the coffee and do your business a power of good in the process.
Aberdare is well known for these attractions: Country park fabulous indoor market and Aberdare Park home of historic motorcycle road races.
Aberdare is also close to our headquarters in Shirenewton, Monmouthshire, which helps us to maintain our policy of only working face to face with customers to make sure they get the best results quickly when writing the content for their web sites. This is a much quicker method of establishing what aspects of a business are the most promotable and getting the order of things. So, if you have a small business in Aberdare, just get in touch with the Village Websmith and experience the difference of truly personal web design for yourself. For more information, please call us on the number shown, or click in the header of any page to email Aberdare-s-wales@villagewebsmith.co.uk.
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- Graphic design
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- Brochures
- Exhibition graphics
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