The Village Websmith - Web Design & Development in Your Area

Welcome to Winning Wednesday

Wednesday is derived from the Norse god, Odin who was their supreme god and god of victory. Winning is what today is about, winning new business, winning the right price for every job we do and winning ore referrals from happy customers.

What a great day for digging out an old quote you may feel have gone cold and getting in touch to converting it into business. Customers may be looking at other options but they can't get from anyone else what they would get from you. Going back to Monday, focusing on the MOJO of your business, the quality that makes your value stand out in a crowd can help you do just that.

The bitter taste of poor quality lingers long after the sweet taste of low price is forgotten. Like Baby Bear's porridge, your combination of cost and value is just right. Different people will see 'just right' in different ways and asking the right questions helps to find out which bit of what you do is how you focus your offer.

Oscar Wilde described a cynic as someone who knows the price of everything and the value of nothing. In our modern cynical world it is easy for people to base their purchasing decisions on an incorrect assessment. Lifetime cost, ease of purchase and delivery, prestige, comfort, peer comparison and pleasure of ownership are all powerful motivators. By identifying your MOJO and aligning it with the motivator or 'hot button' of the customer in question we can not only win business but also make sure that we get full value from the transaction too.

Do you collect testimonials from happy customers and promote them via your website and advertising? Do you regularly ask for referrals to friends and family? The tools available to us to do this are more powerful now than ever and definitely deserve a place in the marketing mix. Getting people to leave comments on websites, social media sites and Google + is easy, all you have to do is ask.

"Who else do you know that may want one of these?" is an easy question to ask but one that is neglected too often. If only one person in ten provides a lead, it is a free 10% increase in opportunities.

Wednesday is a great day for picking up the phone and making those calls in odd spare moments. There is no advertisement like a list of happy customers but having the list is only part of the story, promoting it is much more.

To find out about how to make sure everyone knows about your MOJO, just call us on 0203 239 0350 or click in the header of any page to send an email.

Abenhall is a tiny, ancient village in a secluded quiet valley near Mitcheldean. The parish includes the settlement of Plump Hill, on the Mitcheldean to Cinderford Road as it climbs into the high Forest.

Once part of the Westbury Hundred (which was known as Dene at the time of the 1086 Doomsday book) Abenhall is on the Flaxley to Mitcheldean Road. Originally a mining and iron making centre, it is notable for its 14th century Church of St Michael, which is built of local red sandstone and has excellent contemporary carvings relating to the Forest of Dean's industries. These include a shield bearing the arms of the Freeminers on the west wall and the fabulous mid -15th century octagonal font, that has tools of miners and metalworkers incised on its St Michaels at Abenhall sides.

St. Michael's Church - originally built as a chapel of ease, the church was expanded in the 14th century to include nave, south aisle and tower. The arms of the Freeminers can be seen on the south side of the tower and on the 18th century font. St. Michael's Church - Abenhall is 1.5 km south of Mitcheldean and is set in beautiful surroundings on the edge of the Forest. Old Parish baptism, marriage and burial registers, from 1596, are stored at the Gloucestershire Record Office. For more information, please call us on the number shown, or click in the header of any page to email Abenhall-forest-of-dean@villagewebsmith.co.uk.

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Home page for Abenhall,, Forest of Dean, Gloucestershire

Target your message with pinpoint accuracy

It's no good sitting and waiting for customers to come to your web site for the latest news. By building and using a mailing list, you can make sure your news reaches people first. The workshop covers:

• Writing great newsletter copy
• Maximising response by selecting your audience
• Keeping it relevant - choosing who sees what
• Growing your list and seeking referrals
• Keeping it legal - dancing in the data protection minefield

Abercraf is well known for these attractions: Waterfalls caves and close by the National Red Kite Centre.

Abercraf is also close to our headquarters in Shirenewton, Monmouthshire, which helps us to maintain our policy of only working face to face with customers to make sure they get the best results quickly when writing the content for their web sites. This is a much quicker method of establishing what aspects of a business are the most promotable and getting the order of things. So, if you have a small business in Abercraf, just get in touch with the Village Websmith and experience the difference of truly personal web design for yourself. For more information, please call us on the number shown, or click in the header of any page to email Abercraf-s-wales@villagewebsmith.co.uk.

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Home page for Abercraf, Brecknockshire, South Wales

Welcome to Fabtastic Friday

Friday is derived from a translation of the Latin 'Veneris Dies', the day of the planet Venus. Venus was the goddess of love and today is a great day to love your business.

Going back to Tuesday's theme of repeating a message to make it stick, I am going to do just that today and repeat myself. Current marketing wisdom would have us believe that in order for a message to stick in the mind, people have to see it seven times.

That is all very well, but how to get your message in front of people that often, particularly if it is on your website. Giving people a reason to come back time and time again is the only way. That is where an effective 'blog plays its part in your website. By constantly posting items of news and interest, you can give something fresh to visitors each time they see your website.

Just putting the information there is not quite enough though, potential customers have to be encouraged to read it and get them into your site. That is where the broadcast email newsletter comes in. By mailing out a tempting excerpt from your 'blog item with a link back to the fuil story, you can bring customers back on a regular basis to see what is new, and make it easy for them to get the repetition of your main message that you need in order to make it stick in their minds.

Both the 'blog page and the broadcast email function are popular options in Webinthebox® websites. They are affordable and easy to use, so show your business a little love today. Even if you don't have the time or inclination to do this yourself, we can help. To find out more, call us on 0203 239 0350 or click in the header of any page to send us an email.

Aberdare is well known for these attractions: Country park fabulous indoor market and Aberdare Park home of historic motorcycle road races.

Aberdare is also close to our headquarters in Shirenewton, Monmouthshire, which helps us to maintain our policy of only working face to face with customers to make sure they get the best results quickly when writing the content for their web sites. This is a much quicker method of establishing what aspects of a business are the most promotable and getting the order of things. So, if you have a small business in Aberdare, just get in touch with the Village Websmith and experience the difference of truly personal web design for yourself. For more information, please call us on the number shown, or click in the header of any page to email Aberdare-s-wales@villagewebsmith.co.uk.

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Home page for Aberdare, Rhondda Cynon Taff, South Wales