Image shows: Target your message with pinpoint accuracy

Image ID: 1091

It's no good sitting and waiting for customers to come to your web site for the latest news. By building and using a mailing list, you can make sure your news reaches people first. The workshop covers:

• Writing great newsletter copy
• Maximising response by selecting your audience
• Keeping it relevant - choosing who sees what
• Growing your list and seeking referrals
• Keeping it legal - dancing in the data protection minefield