image of Questions are our friends

Questions are our friends

Image ID: 1087

While these mailboxes are very pretty, the image does raise a few questions:

  • Why are 28 and 26 in reverse numerical order?
  • What happened to numbers 22 and 24?
  • What if someone goes on to build numbers 30 and 32?
Questions in web copy are a great way to make people feel you are addressing them directly and personally. Remember though, to get the right answer, first you must ask the right question.

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