image of Target your message with pinpoint accuracy

Target your message with pinpoint accuracy

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It's no good sitting and waiting for customers to come to your web site for the latest news. By building and using a mailing list, you can make sure your news reaches people first. The workshop covers:

  • Writing great newsletter copy
  • Maximising response by selecting your audience
  • Keeping it relevant - choosing who sees what
  • Growing your list and seeking referrals
  • Keeping it legal - dancing in the data protection minefield

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