image of It is really quite simple

It is really quite simple

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SEO is not a black art, it is multiple simple tasks, each of which can contribute to search engine performance. In the workshop you will:

  • Debunk the myth and mystery, break out the tasks in jargon-free English
  • Discuss the importance of alternative versions of phrases
  • Understand the value of placing key words and phrases in different places
  • Discover more opportunities to make the search engines aware of your content
  • Learn how to sort the wheat from the chaff when analysing results
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