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Virtuous Spiral of Updates

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In web site terms, to stand still is to go backwards.

CREAM is a structured reminder to help make sure that your content is working for you. The acronym outlines the vital stages of maintaining web content:

  • C - Change
  • R - Read
  • E - Edit
  • A - Apply
  • M - Monitor
The results can feed back into your planning for future updates and changes to fuel the virtuous spiral.

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