Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.
Once you have this clearly in your mind, the real trick is to understand how different customers will be influenced by your MOJO. A standard test that we apply at the Village Websmith to any statement that goes into promotional material is the 'So What?' test. It works like this:
Simply imagine that you are a customer sitting opposite you and you make a statement about your business. Say "So What?" to yourself and come up with an answer. This answer then becomes the statement in place of the first one. For example "We have the biggest fleet of vehicles locally" becomes "You can rely on efficient, on-time deliveries", or "We deal with more widget manufacturers than any other local supplier" becomes "You can choose exactly the widget that fits your needs and budget". The examples are endless, but the point is that nobody cares about your business. What they care about is the effect that your business can have on their life or work.
So today, if you are thinking about promoting your business, spend a little time in the other person's shoes. One of the additional services available from the Village Websmith is creative business copy writing workshops where this and many other techniques are passed on from four decades of sales and marketing experience.
Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.