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Named from the Germanic god, Tiw, and associated with Mars. Mars is known as the 'Red Planet' so make it a red letter day for your business. The phrase "He looked at me like I was from Mars" is often used when we have done something strange or out of the ordinary.

Do something out of the ordinary today! The unexpected is always a great ground-breaker. How about thinking about your opening statement when approaching a new potential customer. Has it become formulaic and hackneyed? Would something new be like putting on a new suit for the first time?

How many times have you been in a shop and an obsequious assistant asks "Can I help you?" and you want to say something like "Yes, you could pay my mortgage". How many times have you used such a response? I have many times.

Opening questions are great but need to take people by surprise sometimes to get the conversation going your way. Face to face in retail situations, it is easier to come up with a new opening as people give clues in the way they dress, what they are looking at and their demeanour. Online you don't have those luxuries so you have to come up with something engaging yet general enough to intrigue any potential customer for your products or services.

Take a look at the opening statement of your website today. Does it ask a question that draws people to look more closely? How would you react to what you see if you were a customer looking for what you do? Applying the 'So What?' test that we talked about yesterday is a great idea here. Put yourself in the other person's shoes for a moment.

The Village Websmith's work isn't just about the nuts and bolts of websites. Over the years, hundreds of small businesses have turned to us to add that certain something in terms of content that differentiates them from their competitors and turns browsers into buyers.

To find out more, call us on 0203 239 0350 or click in the header of any page to send an email.